WSJ -- Oct 27 -- After 20 year old Jenny Thompson amassed 4,000 "friends," mostly being strangers, on MySpace, she posted a farewell ode before deleting her page. There's a fringe of users now renouncing MySpace and other social networking sites, not despite their popularity, but because of it. Juit Nagy, CP at Fox Interactive (MySpace), acknowledges that MySpace is moving into a phase of maturity.
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Mark Brooks: The honeymoon is over. Users will become more sophisticated and will seek higher integrity social networking sites that help them organize their networks of friends in a more meaningful manner, for more meaningful relationships. They'll still stay on MySpace, but will use 2nd and 3rd social networking sites in tandem.