CNET NEWS -- Oct 18 -- New technologies are on the horizon now to help social networks appeal to discerning advertisers. RelevanceNow, for example, is an Australian start-up with a technology it calls "social intelligence," an analytics tool that can size up members of a community via their psychographics, which classify attitudes, values, likes and dislikes. A social network could segment groups of people based on details they've divulged in their profiles. Paul Martino, the founding CTO of Tribe.net left to found a new ad-targeting company, Aggregate Knowledge, in 2005. Aggregate has developed algorithms to determine what are called "affinity clusters" of people and, based on the personality profiles of those people, targets ads.
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