BUSINESS WIRE -- Nov 2 -- Beliefnet (9 million members) has selected Yahoo! Personals (5 million visitors per month) to power its popular Soulmatch dating site. The new Soulmatch dating site is available at http://soulmatch.personals.yahoo.com.
Mark Brooks: Advertising rates have gone up in the past year, which means Yahoo Personals is extending it's reach beyond internal advertising. These kinds of co-branding deals are the best possible strategic move for Yahoo. Beliefnet has built powerful emotional connections with it's users and now Yahoo Personals can tap into those connections, to help make connections. I'm looking forward to seeing how Yahoo Personals extends it's relationship with Starbucks this mating/dating season (Valentines).
Co-branding solutions for dating sites is a very good site marketing tool.
All large companies have such a tool (match, spark, friendfinder).
For some small companies this tool helped to break even.
I think the more marking tools a company has, the more successful it will become.
This is true for any internet projects.
Posted by: Roman | Nov 09, 2006 at 06:55 AM