MEDIA POST -- Dec 4 -- Newspaper circulation continues to fall. Online newspaper usage is up but online revenues are not making up for the loss and it could take as long as 30 years for online revenue to represent at least 50% of a newspaper's top line, according Merrill Lynch. According to the Newspaper Association of America, online newspaper advertising is up ~35% to $613 million in Q1 this year. The number of users who visit online newspaper sites is up 51% this year. Consumers want relevant, up-to-the-minute content.
Mark Brooks: Don't miss the boat. If you're a major dating site you need to have partnerships with newspaper sites now. Front load your CPA deals and lock them in for as long as possible. Then pamper them. AnotherFriend.com, along with Parship.de have done well in through their newspaper deals.