MEDIA POST -- Dec 4 -- Newspaper circulation continues to fall. Online newspaper usage is up but online revenues are not making up for the loss and it could take as long as 30 years for online revenue to represent at least 50% of a newspaper's top line, according Merrill Lynch. According to the Newspaper Association of America, online newspaper advertising is up ~35% to $613 million in Q1 this year. The number of users who visit online newspaper sites is up 51% this year. Consumers want relevant, up-to-the-minute content.
Mark Brooks: Don't miss the boat. If you're a major dating site you need to have partnerships with newspaper sites now. Front load your CPA deals and lock them in for as long as possible. Then pamper them. AnotherFriend.com, along with Parship.de have done well in Europe through their newspaper deals.
Hey Mark,
Do you have any metrics on the range of revenue sharing for these sorts of deals?
Posted by: Ric Mazereeuw | Dec 05, 2006 at 09:59 AM
My visits to AnotherFriend.com triggered a norton alert...this site was trying to launch a "downloader" trojan
Posted by: Edward | Dec 06, 2006 at 02:06 AM
Hi, Just commenting on Edwards comment above. We've been running the site for almost 7 years and this is the first time anyone has ever reported the site was trying to download a trojan. I've checked the site and see no issue.
Saying that we have partnered with two of the main national newspapers here in Ireland and it is a partnership that has worked very well.
Posted by: Kevin | Dec 06, 2006 at 10:20 AM
Hello Kevin,
I get the trojan alert on page http://www.anotherfriend.com/simple1.cfm. I also get an IE information bar alert indicting that Microsoft Data Access - Remote Data Services is attempting to download.
I don't know if you have a MDAC exploit, but check out http://www.ciac.org/ciac/bulletins/q-327.shtml I get the symptoms listed here including Downloader Trojan and only on your site.
Best of Luck.
Edward
Posted by: Edward | Dec 07, 2006 at 12:49 AM