REUTERS -- Dec 26 -- Online dating site Match.com is enlisting a celebrity stylist to advise camera-shy singles how to build a hip, sexy Web portrait of themselves. Match revenue grew 22% to $80 million in Q3. CEO Jim Safka believes a key to gaining new members is helping them find their voice online, whether to unleash their inner rock star or lyric poet in a Web portrait. "People are much more interesting and much more dynamic and appealing than their portraits and profiles often show...The people who have older photos or misrepresent themselves in some way, they are not successful on Match."
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The profiles that the best are clear and elegant. There was a trend a few years back to use outrageous, misrepresenting or shock photos. However, people’s tolerance for this quickly waned. The profiles that look the best are honest and elegant. In terms of photo styles there is a lot that can be done in this regard. We review photos all day and the ones that look the best are clear face photos with not too many distractions on or around your face, such as hair or hats or sunglasses. Why? Deeply embedded in all of us, is the ability to read faces and what the face communicates, it’s a survival mechanism. So when it comes to finding someone who is right for you, photos which have a little style, and, which maximizes facial exposure and minimize distractions, work better than obscure or distant photos.
Posted by: Mark | Jan 10, 2007 at 09:51 AM