BUSINESS WIRE -- Dec 14 -- Mountains West will acquire Together Dating, The Right One (offline dating) and eLove.com (their online initiative). Together, The Right One and eLove has been a dominant player in the off-line dating business since 1974 and has a total of 59 physical office locations across the U.S. (24 corporate owned and 35 franchise locations). Paul A. Falzone, CEO of The Right One stated,"Our ROI for marketing expenditures has increased significantly because our cost per acquisition of new members has decreased greatly. We now compete for leads with the online services because our conversion rates are very similar, but our memberships are at a much higher price point. This is the first step in what I believe will be the future transformation of our business and industry." Said Bradford Megahan, president of Together, "We now can provide different levels of personal service to single people of all ages with various price points."
Mark Brooks: Online services should consider reaching into the real world and providing higher levels of service to maintain the highest levels of profitability. i.e. matchmaking services. At the end of the day, singles want dates with compatible singles. Whoever gets them there quickest, cheapest, wins. The Right One serves punters at the $3000 pricepoint. So does Great Expectations. So does It's Just Lunch. So does Table For Six. Match is toying with matchmaking services. Love Access is committed to offering high end services. Who's next? Spark should consider them for JDate. TRUE could do well with higher end services.
Dear Mark,
Thank you for your coments. The thing is that the link between real world and virtual is very important. It's evident that Dating Companies that take care of background checks and real life events succeed. Do you agree?
Posted by: Julia Dorofeeva- Dating Software vendor | Dec 18, 2006 at 03:48 AM
I'm writing in response to the negative comment about The Right One in Salt Lake City, and I’d like to share my experience.
I had several dates through on-line dating sites and found them to be a lot of work, not to mention risky. Many were not representing themselves honestly. I don’t even remember how I ended up at The Right One, but there I was.
I have to admit that going through a dating service seemed a bit “out of place” for me to find love. When I saw Trina for the first time I knew we had a connection.
When I first started with The Right One I was very specific about whom I’d like to meet and really didn’t think that they’d come through. I decided to take a chance, and I’m glad I did. Trina was my fourth referral and they really nailed this one on the head.
The Right One did all the work and I made the calls. The staff has been courteous, kind and professional. I would definately recommend this service to others.
Posted by: Daniel Whittington | Jan 05, 2007 at 07:39 PM