MARKET WIRE -- Jan 24 -- The latest research from Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets, shows that ~4% of U.K. mobile users have uploaded content created on their mobile phones to social networking sites, video and picture sharing sites, blogs and personal web pages. 85% of U.K. consumers are using text messaging. Over 80% of new phones sold are camera phones.
Penetration of Data Activities Amongst U.K. Mobile Users
|Activity||Proportion of U.K. Mobile Subscriber|
Source: Telephia TAM Report, U.K., Q3 2006
In the U.S. 6% of mobile users are uploading content to sites from their phones. Social networking sites dominate with 32% of mobile uploaders putting content onto MySpace. In the U.S. as in the U.K., uploading content from the phone is most popular with younger consumers, with 15-24 year olds being the most likely group to be doing it.
Top Websites Receiving Mobile-generated Content (U.K. and U.S.)
|Websites||% of Mobile Uploaders||Websites||% of Mobile Uploaders|
|Windows Live Spaces||19%||Windows Live Spaces||13%|
|You Tube||9%||You Tube||11%|
Source: Telephia Audience Measurement Report, U.K. and U.S., Q3 2006
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