REUTERS -- Jan 8 -- Meetic signed an agreement with a view to acquiring DatingDirect, 's leading online dating service. Founded in 1999, DatingDirect has 4.5 million members (3.5 million in the UK), 70,000 paying members, 1.6 million uniques a month and £11 million annual revenue. Meetic has also signed an agreement for the acquisition, from the same shareholders, of Chemistry.co.uk which organizes singles events. Dating Direct has marketing partnerships with AOL, Channel4.com, HeartFM.co.uk, iVillage.co.uk, NTL and Tiscali. The acquisition of DatingDirect and Chemistry, for £27.3 million, will be carried out entirely in cash once the operation is finalised.