BUSINESS WIRE -- Jan 11 -- Valentine's Day is just over a month away but according to new research from Yahoo! Personals we are now in National Break-Up Season. The period between the December holidays and Valentine's Day when people are more than twice as likely to think about breaking up than at any other time of the year. "'Find a new love' is up there with 'lose weight' and 'save more money' as a New Year's resolution," said Anna Zornosa, GM, Yahoo! Personals. The primary reasons leading to a break-up were not having a shared view of the future with a partner (48%) and feeling unfulfilled or in a rut (41%). Yahoo! Personals has created a Survival Guide offering advice on how to make a break-up less painful for everyone.
Mark Brooks: This is a great example of joint P.R. and word of mouth marketing initiative. I'm looking forward to see what Yahoo Personals does this season with their relationship with Starbucks.
