PR NEWSWIRE -- Jan 24 -- BeBetterGuys brings its expertise in men's fashion, grooming, dating, and etiquette directly to Perfectmatch's four million members. The BeBetterGuys "Game Plan" provides a nuts-and-bolts how-to approach guide to help Perfectmatch's male membership prepare for, and enjoy, a more successful in-person experience. Perfectmatch has partnerships with MSNBC, Lifetime Television, iVillage, Knight Ridder, Go.com, Warner Bros., Paramount and NBC Universal Studios. The newest book written by Dr. Pepper Schwartz, "Finding Your Perfect Match" (Penguin), appears in bookstores nationwide. Over the past 18 months, Perfectmatch.com was the backdrop of the Warner Bros. film "Must Love Dogs" starring Diane Lane and John Cusack, was featured on a one hour Dr. Phil show and was the exclusive online partner during an intensive two week search for love for a producer of Live! With Regis and Kelly Show!
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