BUSINESS STANDARD -- Jan 24 -- Content-specific advertisements have become a rage on networking sites like Orkut, TechTribe, LinkedIn, Ryze, Flickr, MSN Live Spaces, Blogger, Fropper and Facebook, which are a compelling buy for advertisers seeking to target the active lifestyle set the sites cater to. The total marketing spend on social media is forecast to grow at a compound annual rate of 106% from 2005 to 2010, reaching $757 million in 2010, according to a report from PQ Media. LinkedIn and TechTribe ad revenue exceeded $20 million in 2006.
The full article was originally published at Business Standard, but is no longer available.
