Want to make sure your brand is still viable? Then rip it up and start over every three to five years. And that doesn't mean overhauling the packaging. That's the key the finding of a new survey sponsored by the American Marketing Association, Luth Research and MiresBall. Brands that were refurbished within that time period scored highest on its success index.
The full article was originally published at BrandWeek, but is no longer available.