Chemistry.com Needs Guys

OPW -- Feb 26 -- Chemistry.com has done a great job of reeling in the ladies. Possibly too good a job. Here's an email that was sent to Match.com members today. - Mark Brooks

"We have too many women* and we need your help. We created a marketing campaign to attract as many of the most captivating women to our site as possible. And it worked! Actually, it worked so well that our ratio of women to men is way off. So men, come visit Chemistry.com and see what it's like to have the odds in your favor!  *Disclaimer: We know you see a lot of disclaimers at the bottom filled with all kinds of legal mumbojumbo, however, we just want to use this space to reassure you, we really do have too many women and need your help."

Comments

[Kathryn Lord]

Well, at least Chemistry.com is owning up to the gender imbalance. eHarmony has avoided that kind of information. PerefectMatch sent one of my male readers a letter similar to the Chemistry.com one, in 2005. From my blog, 3/2/05:

"A reader (male) just sent me this from PerfectMatch: 'Thanks in part to our new relationship with the Lifetime television; women now outnumber men on PerfectMatch.com two to one! Men, for a limited time, you can receive 3 months for only $59.95 on PerfectMatch.com. That’s right, a full three months, all access premium subscription, for only $59.95, a savings of over $100!'"

Kathryn Lord

[JustGeoff]

I work in the online dating industry. This is purely a marketing ploy! Do not be fooled!

Cheers

JustGeoff