Love Knows No Borders

MEDIA POST -- Feb 19 -- France has the highest proportion of Internet users visiting online personals sites. ComScore Networks recently reported that 22% of French Internet users, age 15+, visited online personals sites in December 2006, followed by the British with 20%, and the Americans with 13%. Interestingly, usage of dating sites seems to peak in the summer months in each country; July in the U.K. and U.S. and September in France.

Top Personals Sites in the U.K. (Visitors Age 15+ December 2006 Home and Work Locations)
Total Web Users in U.K. (Age 15+):  29,788,000
Personals Category Total:  5,836,000
DatingDirect - 1,427,000
LoopyLove - 960,000
GirlsDateForFree - 618,000
Match.com Sites -  510,000
Interrodate.co.uk - 452,000

Top Personals Sites in France (Visitors Age 15+ December 2006 Home and Work Locations)
Total Web Users in France (Age 15+):  24,409,000
Personals Category Total:  5,317,000
Meetic -  2,258,000
Easyrencontre -  724,000
CapFriends.fr - 369,000
2Become1-fr.com - 337,000
MSN Dating & Personals -  299,000

Top Personals Sites in the U.S. (Visitors Age 15+ December 2006 Home and Work Locations)
Total Web Users in the U.S. (Age 15+):  152,350,000
Personals Category Total:  20,555,000
Yahoo! Personals -  4,153,000
Match.com Sites** -  3,970,000
TRUE - 3,086,000
Spark Networks -  2,504,000
Singlesnet - 2,173,000

The full article was originally published at Center For Media Research, but is no longer available.

Comments

[sehpferd]

Mark,

this is very intzeresting for me as MEETIC and datingdirect are partners - so it seems they will become the number one dating service in Europe. Of course, there is parship - but their customers are different from the people who use MEETCI.

Regard

Gebhard

[Daniel Jordan]

Hi Mark! What about this free European site: http://badoo.com/? I haven't seen it mentioned in OPW. It has more than 4 million members and is available in 5 different languages with 20 more languages coming soon. Do you know anything about them?? How do they rank in some of the major European markets? Badoo.com ranks 428 on Alexa, Meetic is 4,681. Cheers . . .

[Markus]

Those numbers are beyond bogus.

Datingdirect spamvertising? I'd be amazed if they had 300k actual users visiting per month. As advertising costs rise most of these sites will be forced to cut back spending. Many of these sites have a 2 minute session time compared to a 15 minute session time for normal dating sites. I'd expect the number of uniques to drop by a factor of 7.