PR NEWSWIRE -- Feb 27 -- Perfectmatch announced their plans for a series of new television advertisements in 2007. The first ad campaign, out March 1st, will introduce relationship-minded adults to an alternative to rival eHarmony.com, and a more relationship-centric approach to Match.com. Said Duane Dahl, Founder/CEO of Perfectmatch. "We're now prepared to actively compete with eHarmony and Match, and television will play an important role." The TV ads (by Oberon Studios of Seattle), take a narrative approach by emphasizing how quickly life and love can pass us by. FULL ARTICLE @ SYS-CON« Match.com Has Around 15 Millions Boomers as Regulars | Main | Dutch Pet Lovers »
Perfectmatch Advertising on TV
PR NEWSWIRE -- Feb 27 -- Perfectmatch announced their plans for a series of new television advertisements in 2007. The first ad campaign, out March 1st, will introduce relationship-minded adults to an alternative to rival eHarmony.com, and a more relationship-centric approach to Match.com. Said Duane Dahl, Founder/CEO of Perfectmatch. "We're now prepared to actively compete with eHarmony and Match, and television will play an important role." The TV ads (by Oberon Studios of Seattle), take a narrative approach by emphasizing how quickly life and love can pass us by. FULL ARTICLE @ SYS-CON
| |
