Can MySpace Pull in Revenue Rast Enough for Rupert?

BUSINESS WEEK -- Apr 5 -- Last year MySpace users called up 31.5 billion unique page views per month and yet racked up a paltry $90 million in ad sales. This year MySpace could generate $271 million according to Merrill Lynch & Co. analyst Jessica Reif Cohen. Though page views were up 79% last month over the previous year, growth is slowing. Plus MySpace is aging: 41% of the traffic comes from people over 35 vs. 35% a year ago according to Hitwise.