BIZREPORT -- Apr 25 -- The Interactive Advertising Bureau (IAB) called for third party audits of their comScore and Nielsen//NetRatings practices. William Pulver, President/CEO of NetRatings said, "We look forward to taking the next appropriate steps in the audit process." comScore President/CEO Dr. Magid Abraham said, "We look forward to working with the IAB and the rest of the industry on establishing measurement standards for all participants." Advertisers have long complained about the differences in their log files and the information included in measurement reports. FULL ARTICLE @ BIZREPORT
Mark Brooks: This is excellent news for the rankings you see on the left bar of this site.