PRESS RELEASE -- May 30 -- LavalifePRIME is exclusively for mature singles 45+ and offers a mix of online dating and social networking. FREE for a limited time while in BETA or testing mode! "There are more than 85 million Baby Boomers in the U.S. and Canada," said Marina Glogovac, Lavalife's CEO. "As we created lavalifePRIME, we did extensive research that confirmed that Boomers are tired of competing on mainstream dating sites where the overall users are much younger and the emphasis is primarily on looks. This group of mature singles is seeking a place not only to connect with other like-minded singles, but also to uncover important life information, explore new interests, exchange ideas and to maximize their busy lifestyles."
A few interesting statistics on single Boomers:
• 30% of Boomers are single
• 70% of Boomers are internet savvy*
• 70% of single Boomers are dating regularly*
• Of those, 45% of men and 48% of women have sexual intercourse more than once per week*
• Only 14% of Boomer women and 22% of Boomer men are looking to get married or live with someone.* (For the younger groups these numbers are a significantly higher, ie. ages 30-39, 60%.) FULL ARTICLE @ PR LEAP
* AARP Study – American Association of Retired People
Mark Brooks: This is an interesting turn. I’ve always associated Lavalife with a sexy young audience and now they are pursuing an older clientele that don’t emphasize looks.