PR NEWSWIRE -- May 16 -- eHarmony now offers an expanded version of the free profile providing members with a greater understanding of how their personality facets impact personal relationships. The Premium Personality Profile provides an individual with analysis of 15 additional aspects of personality not found in the basic profile such as social awareness, inquisitiveness, and adventure and is available for $9.99 for subscribers. The Premium Personality Profile was developed by eHarmony Labs and is based on a study of ~ 10,000 people.
Mark Brooks: eHarmony is facing more competition from Chemistry.com and need to squeeze more revenue out of their existing userbase. Add-on sales are more important to the industry these days. Just take a look at Match.com’s sign up process now. You can buy Dr Phil’s MindFindBind guidance service ($7.99/mo, $22.32 for 3 months), MatchTalk ($5.99/mo, $17.18 for 3 months), Email Read Notifications ($3.99/mo, $11.44 for 3 months), and a Highlighted Portrait ($2.84/mo, $8.15 for 3 months). On top of that Match has a few coregistration partners that they are earning a buck or two per registrant from.