OPW INTERVIEW -- June 6, 2007 -- Dr Song Li is Founder/CEO of SinoFriends.com a.k.a. 96333.com, the oldest online dating service in China. He also runs Yeskee.com, one of the leading social networks. Here’s my video interview with Dr Li, the father of online dating in China. See About Us page at SinoFriends. - Mark Brooks
Dr. Li can you tell us more about the site that you run?
I'm the founder of SinoFriends Inc., which operates an online dating site 96333.com. We started about 2 years ago and now we have a database of about 5 million registered users. It's a paid online dating site with a business models similar to business models in the West. It's free to search and pay-to-communicate. Most of our paid users are professionals over 30 years old. We are based in Shenzhen, which is right across the river from Hong Kong.
How much are people paying on the site?
Our price is 999 RMB per year ($140) and we only offer yearly subscriptions. One of the major reasons that we do that is because in China most people don't have credit cards so therefore it's not possible to set up auto renewals, so we offer the annual fee.