eHarmony Uses Tealeaf Software

INFORMATION WEEK -- June 15 -- eHarmony has started using TeaLeaf's Web monitoring software in an effort to improve the customer experience. eHarmony uses TeaLeaf to detect reliability and access problems, and the product team has begun using it to watch how people navigate the site to better tweak offerings. eHarmony saw that it was losing some potential customers during the four-step checkout process to purchasing a subscription, so it shortened it. The marketing team has started using TeaLeaf to determine the success of campaigns, and customer care reps can peruse specific user sessions to get to the bottom of a customer complaint.