GIGA OM -- June 27 -- Three months ago, HotorNot dropped its subscription-based model for a free-ad supported model. In his latest blog post HotorNot founder James Hong says HotorNot's traffic has doubled to about 20 million page views per day. The revenues tanked from over $5 million per annum, but the company still remains profitable, with most of its sales coming from Google Ads. Hong claims a new sales force will replace the lost revenue.
The full article was originally published at GigaOm, but is no longer available.
Mark Brooks: Here's the one month page views comparison with PlentyofFish courtesy of Alexa.
Regarding text_based and keyword_targeted advertising, I have my brain (and eyes) well trained to NOT see/read any of those Ads!!!
It is nearly two years that I use GMail and I have not payed any attention to ads appearing every time I read an email, nor clicked anyone!!!
I think many advertisers posting Ads to Google, Yahoo or others are only throwing money to wastebins! and if they realize that, sooner, those companies parasitizing Google, Yahoo or others will dramatically reduce their incomes.
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
[email protected]
Posted by: Fernando Ardenghi | Jun 28, 2007 at 08:01 PM
Fernando, you are forgetting that they only need so many clicks per thousand people to make the ad-spend worth-while.
So, you may not click and others, too, but enough do to justify it.
Posted by: Sam Moorcroft, ChristianCafe.com | Jun 28, 2007 at 10:10 PM