CHINA DAILY -- June 19 -- There's no shortage of companies looking to capitalize on the so-called "lovesick" Chinese youth, challenge to turn love into cash. There's 137 million internet users in China. 56 million are using the web to look for love or friendship, according to iResearch. The Chinese online "friends and dating" market reached 400 million yuan February 2007. Most multinationals are also looking to enter this fruitful market, either by acquisition or partnership, following the leads of Meetic buying YeeYoo.com and Match buying edodo. "The biggest opportunities will pass soon", said Mark Brooks, of Online Personals Watch. "Non-Chinese companies should move this year, or they will miss the Chinese boat."
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The Cruel Business of Love in China
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"Most multinationals are also looking to enter this fruitful market"
fruitful?
http://onlinepersonalswatch.typepad.com/news/2006/05/moneymaking_woe.html
* "the Chinese online dating market could reach USD $82 million in 2008."
* Chinese Population will be severe unbalanced until next / for to 20 years. (until 2025)
There will be nearly 40 million men more than women!!!
* 'preoccupied romantic attachment was particularly prevalent in East Asian cultures.'
http://www.bradley.edu/academics/las/psy/pdfs/schmitt%5B1%5D%5B1%5D.etal.2004.romatt.jccp.pdf
For some multinationals, entering the Chinese market is like planting a flag in the moon, it will make a hole in their budgets.
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
[email protected]
Posted by: Fernando Ardenghi | Jun 19, 2007 at 09:42 PM