True Tips from Herb's Wife - Online Personals Watch: News on the Online Dating Industry and Business

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"That's what we are after, to lower the divorce rate," said founder Herb Vest. "Divorce is a real bad deal and we are working to eliminate it."

Vest's advice on finding a lasting match: "Take your time," he said. "If it's love, you have got to give Cupid time to do his work."
The complaint alleges that charges its customers monthly service fees in excess of $50 per month, and that charges its customers' credit card or bank accounts for these fees. advertises on its website that memberships can be cancelled at any time. However, the complaint alleges that does not accept cancellations in writing or on its website. Instead, will only accept cancellation requests made over the phone. The complaint alleges that bills its former subscribers service fees, even after those subscribers have attempted to cancel their subscriptions over the phone, and that this is done without the knowledge or authorization of the former subscribers.

The complaint also alleges that certain of the terms contained in's click-through "Terms" are unconscionable and unenforceable. For example, in the "Terms" is a provision that purports to grant a perpetual, world-wide license to use, distribute or display all information - including photographs - submitted by subscribers while using's service. Under this provision, claims the right to use (and potentially to sell) all photographs submitted by a subscriber, even after the subscriber has cancelled his or her membership, without any notice or payment to the former subscriber. The lawsuit seeks an injunction from the court prohibiting the enforcement of this provision.

The lawsuit is captioned Wong v. True Beginnings, LLC, and has been filed in the District Court of Dallas County, Texas.

Plaintiff is represented by the law firms of Tycko & Zavareei LLP (based in Washington, D.C.) and Crews, Shepherd & McCarty LLP (based in Dallas, Texas).

Copies of the complaint may be obtained from Jonathan Tycko at Tycko & Zavareei LLP or Jon Shepherd at Crews, Shepherd & McCarty LLP.

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