DM NEWS -- July 24 -- Lavalife launched a direct response television spot created by Northern Lights Direct Response Television for Lavalife Voice service. Lavalife has experimented with 30- and 60-sencond spots and found the 30-second spot is the most efficient in cost per metrics. The new commercial, titled "Called Met," focuses on customers calling Lavalife Voice and meeting other singles shortly after. Airing in English and French, the spot is running throughout North America on syndicated and local spots.
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