FINANCIAL POST -- July 28 -- Dating sites rake in $700-million annually in North America. Canadian companies -- from Lavalife to plentyoffish.com -- could argue Canada is the capital of the online dating business. Lavalife, sold in March 2004 to U.S.-based Vertrue Inc. for about $150-million, was the start of it all in the late 1980s. The Canadian dating site making the biggest splash is Plentyoffish.com. The site pulls in more than US$5-million a year from text ads that appear beside user profiles.
The full article was originally published at National Post, but is no longer available.
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