REUTERS -- July 30 -- Online dating service Match.com is launching a new application for cell phones. MatchMobile will first be made available in the United States, UK and Canadian markets, with plans to extend the service to nine more countries by the end of the year. For an extra fee of about $5 per month, MatchMobile subscribers can receive and answer e-mails from suitors on their mobile phones.
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Match.com Expands Mobile Online Dating Service
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It will be interesting to see how much impact mobile dating will have on Match's fortunes. Whether this will pull in more new subscribers or be used more as a retention tool is the question: YouGov's LoveTrack research from earlier this year identified that only 2% of daters would be tempted to use another site more than the one they're currently using most, if it had a mobile dating capability - 'suitability of members' and 'more local members' remain the key draws.
www.yougov.com
Posted by: Brian Gray | Jul 31, 2007 at 10:56 AM
I signed up for it and started using it immediately. I didn't hesitate to upgrade when I was presented the screen because it only took one click. Now I need to figure out how to text and drive at the same time.
Posted by: Mo | Aug 01, 2007 at 07:57 PM