Expands Mobile Online Dating Service - Online Personals Watch: News on the Online Dating Industry and Business

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Brian Gray

It will be interesting to see how much impact mobile dating will have on Match's fortunes. Whether this will pull in more new subscribers or be used more as a retention tool is the question: YouGov's LoveTrack research from earlier this year identified that only 2% of daters would be tempted to use another site more than the one they're currently using most, if it had a mobile dating capability - 'suitability of members' and 'more local members' remain the key draws.


I signed up for it and started using it immediately. I didn't hesitate to upgrade when I was presented the screen because it only took one click. Now I need to figure out how to text and drive at the same time.

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