TIME MAGAZINE -- July 14 -- TIME Magazine named eHarmony.com one of five Internet sites to avoid because of its power to cause utter despair. eHarmony claims a more "scientific" approach with personality questionnaires. On typical dating sites, you are less likely to take it personally. But if you revealed yourself and the site delivers terrible recommendations — or rejects you as unmatchable — what do you tell yourself then? The company's advice to stick with it for months, runs up costs. The site also discriminates against gays.
The full article was originally published at Time, but is no longer available.
Mark Brooks: eHarmony is getting a hammering? Is it fair? I think they have a right to choose what market to focus on. myPartnerPerfect recently launched to serve the gay serious dating market. PlentyofFish has been quietly working away on some new personality profiling tests.