PRESS RELEASE -- July 2 -- EasyDate announced totally free dating for women on YouCanGetMe.com, a UK dating site and one of the sites in its portfolio. Men are still charged £19.95 per month. Among other features, YouCanGetMe offers live video chat amongst members.
The full article was originally published at Media Syndicate, but is no longer available.
Mark Brooks: EasyDate is a white label service. Dating Central and WhiteLabelDating are similar services. Email me if you'd like a copy of my spreadsheet round-up of the white label services.
This is a very interesting idea and one that a number of UK sites have adopted.
We've toyed with the idea on one of our sites, http://www.singles365.com but have instead focussed extra resources on marketing to women to get more on our network which is then shared with various other dating sites on WhiteLabelDating.com
It's definitely a strategy to follow to see whether offering free membership to women affects the quality of the network, particularly fraudulent activity.
A brave move by Easydate and one that we're keen to hear more on.
Posted by: Ross Williams | Jul 10, 2007 at 09:41 AM