THE PARADIGM SHIFT -- Aug 30 -- PlentyofFish CEO Markus Frind has split out a lot of his logged-in traffic by age, gender, and ethnicity. For the companies bidding on his site, this will make their Google AdWords campaigns a lot more profitable and allow more customized ads to be displayed. Markus also will be launching a new adserving platform soon that will allow him to target ads to any user an advertiser wants. Whatever ads he doesn't sell directly will go to AdSense.
The full article was originally published at The Paradigm Shift, but is no longer available.
Mark Brooks: Advertisers just want to advertise. They want to upload campaigns, target, test, tune, and run the ads based on ROI. Salespeople slow the process down, add little value and detract from ROI. Google has it right by making the advertising process simple and putting it all online. Experienced (read, large volume) ad buyers don't need handholding. They need easy administration and positive ROI campaigns.