THE JOURNAL NEWS -- Oct 28 -- The U.S. online dating market made $649 million in 2006. The number of Internet users who browsed dating sites dropped for the 3rd time in 4 years, according to Jupiter Research. Each Great Date Now office has a matchmaker, who spends an hour getting to know the client, and follows up with conversations after each date. Matchmakers do background checks. The founder met his wife on Match.com after spending hours online every night and a year dating women who didn't quite match their profiles. Great Date Now has nine locations in New York, Connecticut and New Jersey. Brings in $200,000+ a month, and spends $100k-$150k a month on advertising.
Mark Brooks: The initial sales interview at matchmaking services typically lasts an hour. In that time they interview, sell and close the client candidates. A key differentiator for matchmaking services such as The Right One is that they reduce the number of surprises at first dates by authenticating people's looks, identities, marital status, and clean crimial record. How is your internet dating service helping singles reduce the 'surprise factor'?