Yahoo! Advised To Break Up - Online Personals Watch: News on the Online Dating Industry and Business

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Well, If the sum of the parts is less than the whole, than it would make sense to breakup the organzation and spinoff the personals business. But, I have the feeling that this is a cash cow business for yahoo and it would make sense to use it for supplemental income towards its other units. They could even sell off a piece of it for reveune and maintain a controlling stake. Or it could completly focus in on its main comptencies and sell everthing that is not search engine related. This is a clear indication of the begining of the maturity phase in the life cycle of internet search engines, if it hasnt started already. I would advise (free of charge:) to keep the business and use it as leverage for other endevours.

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