Dating Direct Has A New Mobile Payment Solution - Online Personals Watch: News on the Online Dating Industry and Business

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Ross Williams

It's going to be interesting how more dating sites monetise mobile traffic.

Our mobile platform is launching in the New Year and uses a combination of mobile-based billing and site credits. We launched credit-based micropayments on last Friday for the personality profiles and astrological matching - it's already added about 15% to the site's daily revenue which is lovely.

I'd be happy to report back on the takeup of the mobile service in Jan/Feb after it launches,


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