TRADING MARKETS -- Nov 21 -- MIG, a multimedia mobile interactive services provider, delivered the first on-portal mobile payment service for Dating Direct, called Payforit. The key features currently include: trusted user functionality, flexible subscription engines, consumer identification.
The full article was originally published at Trading Markets, but is no longer available.
Mark Brooks: Email me at [email protected] if you'd like a free copy of my 20 point analysis of 15 payment processors.
It's going to be interesting how more dating sites monetise mobile traffic.
Our mobile platform is launching in the New Year and uses a combination of mobile-based billing and site credits. We launched credit-based micropayments on Singles365.com last Friday for the personality profiles and astrological matching - it's already added about 15% to the site's daily revenue which is lovely.
I'd be happy to report back on the takeup of the mobile service in Jan/Feb after it launches,
Ross
Posted by: Ross Williams | Nov 27, 2007 at 03:05 AM