TECH CRUNCH -- Nov 13 -- Israel-based eSnips, is releasing a new feature called "Social DNA" meant to help users discover people similar to themselves. The idea's simple and already executed in one form or another by most online dating services. Plus, the feature doesn't add much substance. But who knows; maybe eSnips' reported four million users will really dig Social DNA. FULL ARTICLE @ TECH CRUNCH
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eSnips Debuts "Social DNA"
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