BRAND REPUBLIC -- Nov 20 -- Associated Northcliffe Digital has hired Inferno to help relaunch its dating website, LoopyLove.com. The agency will handle the press and promotion of outdoor and ambient activity which will aim to drive traffic to the website. LoopyLove is operated by online dating business Allegran, which was acquired by Associated Northcliffe last year. Allegran also operates Girls Date For Free, Dating for Parents, Pocado, and Dreams Discovered. FULL ARTICLE @ BRAND REPUBLIC
Mark Brooks: Associated Newspapers bought Allegran ~May last year. It's been downhill since then according to Alexa. Loopylove has gone from ~5,000 to ~20,000 from May 2006 to November 2007. GirlsDateForFree, from ~4k to ~15k. Pocado, from ~15k to ~45k. All seemed to take a steep dive around May, recover, and then go into gradual decline. The current Hitwise U.K. rankings are...
- U.K., Hitwise ~ 10/07
1 Sex in the UK
8 I Am Free Tonight
10 FriendsReunited Dating