PRESS RELEASE -- Dec 19 -- Match.com launches Match My Friends which allows anyone to create a profile for their friend and search for potential dates on their behalf - all without having to have a Match.com profile themselves. After receiving an invitation the single friend can enhance and approve the profile before it is posted on Match.com. Current Match.com members can also invite friends and family to write personal testimonials, which can be included on their profiles.
Mark Brooks: There's still an untapped market of users who are still just not quite comfortable with online dating. It's not quite for them...they think. But their friends could convert them. Match.com has created a tool which will help speed up and streamline friendly referrals from the people who are comfortable with online dating, to the millions of people who are the last hold-outs to online dating. Great move Match.com! This will be good for the entire industry. I'll review the app after Xmas in a video demo.