MASHABLE -- Feb 11 -- RegionalHelpWanted.com was purchased by onTargetjobs, a portfolio company of Warburg pincus. The financial terms weren't explicitly disclosed, but according to PE Hub, Classified Intelligence "pegs the figure at $100 million". RegionalHelpWanted is also the company behind the telephone and online dating service Cupid.com, another recognizable brand name. The RegionalHelpWanted portfolio will join the onTarget portfolio that includes other sites like BioSpace.com, Hcareers.com, HEALTHeCAREERS.com, MedHunters.com, JobLoft.com and CareerBank.com. FULL ARTICLE @ MASHABLE
Mark Brooks: Cupid and RHW are promoted on remnant radio advertising usually at second tier radio stations around the country. What's unusual is that the payouts are on a CPA basis to radio stations. onTargetjobs has picked up a unique marketing channel.