METRO.CO.UK -- Feb 20 -- According to press agency Response Source, 7.8 million people in Britain went online to find their match last year, up a third on 2005. And "e-dating" became more specialised. Mysinglefriend.com, where people nominate their unattached chums, was one of the first niche markets. WooMe, is an online speed dating company, and LoopyLove is a social networking site for singletons. Then there is the slightly more risqué market. AshleyMadison.com is for people looking for 'extracurricular activity'. Sugardaddie.com is aimed at women looking for a man with that extra bulge where it matters most, the wallet. Launched in 2002, the site now has a database of 250,000 members and is growing at a rate of 4,000 a week.
The full article was originally published at Metro.co.uk, but is no longer available.
Yup absolutely - this is the way it's going.
I enjoyed a couple of media briefings with journalists today and we were talking about niche dating.
Obviously a lot of people are using white label dating services now to create niche sites. We recently launched a dating service for Bizarre magazine which is targetted at the "Alternative" lifestyle for people that enjoy tattoos, piercings, etc.
Good stuff,
Ross
Posted by: Ross Williams | Feb 21, 2008 at 04:04 PM