MAD.CO.UK -- Feb 18 -- Match.com will double its £4 million marketing spend this year. Match.com's current outdoor campaign, Cupid & Fate, runs across the London underground network and was created by US agency Hanft Raboy & Partners. The site's strategy is to show that online dating really works by highlighting its successes, tempting new people to the category and challenge the British character.
The full article was originally published at Mad.co.uk, but is no longer available.
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