SUMMIT DAILY -- Feb 8 -- Travel excursions, like JDate's five-day trip to the slopes of Breckenridge for Valentine's Day, bring singles together in a laid-back setting at a fun destination. JDate launched in 1997 to immediate success. From there they grew to offer other niche online dating services, specifically targeting religious, ethnic, geographic or special interest groups, including Christian Mingle or BlackSingles. But it's only on JDate, that members are integrating their online activity with offline trips. It began with smaller events like cocktail parties and cooking classes, but soon moved to events like skydiving, bungee jumping, along with trips to Israel, Cancun and Breckenridge. FULL ARTICLE @ SUMMIT DAILY
Mark Brooks: Events are a double edged sword. Done well, they are a great way to get people talking and a nice differentiator. But mediocre events can be very detrimental. As a dating site owner, your best bet is to partner out for events, to professionals events hosts. Take a cut. Don't try and build your own events company. It will just sidetrack you from your core business. FastLife is a quality speed dating company that is looking for dating site partners, btw.