BRANDWEEK -- Mar 30 -- This year, the two-year-old Chemistry.com is continuing to promote itself as "a progressive, non-judgmental brand", said Mandy Ginsberg, gm/vp of Chemistry.com. On April 14, the brand is launching a $40-plus million campaign centering around four new TV spots. The ads feature different couples, including one homosexual couple reciting mock wedding vows. The campaign will run primarily on cable stations such as Bravo, Food Network and TNT. Chemistry.com spent $21m in measured media in 2007, per Nielsen Monitor-Plus.
The full article was originally published at BrandWeek, but is no longer available.
"Reinforces Formula With USD40millions Effort"
Formula?
Will be the same to throw that money to the trash!
They will never publish a paper substantiating their matching algorithm because Chemistry.com is a complete fiasco, to my best knowledge, their matching method only reported early stage attraction between prospective mates and after the first meeting; in some persons attraction reduces its level OR worse even, morphs / metamorphoses to rejection.
Chemistry.com is not for LONG term romantic relationships!
Kindest Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
[email protected]
Posted by: Fernando Ardenghi | Mar 31, 2008 at 03:16 PM