Marketers And Virtual Worlds: Still More Questions Than Answers - Online Personals Watch: News on the Online Dating Industry and Business

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“Virtual worlds” have been getting a lot of media coverage over the last few years, but now is a particularly interesting period as “virtual worlds” are becoming mainstream. I expect we are going to see a huge jump in virtual environments (and related advertising) for a couple of reasons. First, the latest apps are browser-based and don’t need to be installed on users’ machines. Second, these apps are now designed to be easily plugged into other dating and social networking sites; for example, OmniDate can be quickly integrated into most dating sites ( BTW, when it comes to virtual environments, advertising possibilities are nearly endless.

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