Avoid Online Rejection, Get Your Friends Involved

TECH CRUNCH -- Apr 10 -- Engage differentiates itself from traditional dating sites by getting friends involved in the process of finding that perfect match. These friends are there to help break the ice and determine who's worth the time. They can suggest people or write recommendations and introductory notes. Engage raised $5M in Series A from Advanced Tech Ventures in 2006. The site will remain free until Q4 2008, at which point it will cost around $20/mo. FULL ARTICLE @ TECH CRUNCH

Comments

[Ross Williams]

I'm always curious why a site would brand itself on one particular feature and differentiate itself on that feature.

MySingleFriend.com in the UK launched over a year ago with a similar idea.

Match recently added a new feature to their site, MatchMy Friend.

We're adding this functionality to all sites that want it on our White Label network.

When more sites offer this, what then is the attraction of a brand which tried to differentiate itself purely on that feature?

Good to see innovation, bad to see a brand trying to differentiate itself purely on that innovation. It won't work.

[Michael "Bishop" Emery]

A ladyfriend of mine used this service and found it to be a pleasing experience. While I know other dating sites are following a similar "get your friends involved" option, "Engage" is the only one so far that I know of anyone finding success through this clever process.

Be well, and Live Unleashed Michael "Bishop" Emery www.alphaunleashed.com