POST BULLETIN -- June 25 -- It's Just Lunch is a dating service for busy professionals, founded in 1991 by a Chicago woman whose engagement was called off. Her tedious search to meet "normal," well-educated professionals inspired her to help others. An annual membership fee of $1,900 ensures at least 14 dates. It's Just Lunch works with select restaurants, and arranges lunch, happy hour or dinner reservations for each couple. Clients reveal only their first names and are seated together by the restaurant host. Each person pays for their own bill. The Rochester branch opened in January, although the company has been working with Rochester clients for the past 10 years.
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Mark Brooks: One wonders, is the internet dating industry leaving money on the table?