ABC NEWS -- June 19 -- Some
businesses still don't cater to homosexuals, ignoring a potentially
lucrative source of revenue, says Duke University economist Keith A.
Bender. One of the most well-known examples is eHarmony.com. "These
companies are cutting out a certain segment of the population that they
could be getting revenue from," Bender said. "Statistics I've heard say
that around 10% of the population expresses some homosexual tendencies.
There are 417,044 pairs of unmarried male partners and 362,823 pairs of
unmarried female partners living together in this country, according to
a 2006 American Community Survey from the U.S. Census Bureau. FULL ARTICLE @ ABC NEWS
Mark Brooks: Its a branding decision. eHarmony is not for everyone. They could/should introduce a gay brand perhaps though or at least drive their gay traffic to a site that can look after them.