THE PARADIGM SHIFT -- June 23 -- Over 100,000 users have taken the paid dating survey I sent out last night. 15.23% of daily active US users are currently active paying subscribers of other dating sites. 30% of people admitted clicking on ads. Most said they look at the ad and than check out the site later and signup. Normally around 300,000 users from the US log into Plentyoffish every day, representing 45,690 paying subscribers with 58,727 active subscriptions given an ARPU of $130 that is around $8,000,000. The longer they've been on Plentyoffish the higher the probability they have a paid subscription elsewhere. 3% of POF users have two paid subscriptions. Given that there are 1 to 1.4 million US paid subsribers monthly we reach between 10% to 20% of them.
The full article was originally published at The Paradigm Shift, but is no longer available.
Mark Brooks: Your comments please... (Disclosure: Plentyoffish is a client of Courtland Brooks)
