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Sam Moorcroft

Mark, with respect, I don't see how "niche sites now occupy approximately 43% of total market share". eHarmony, Match, and Yahoo together make up around 80% of the market.

What sites are you including in your niche quote? Spark's revenues are $60M or so. They pale when compared with Match or eHarmony (around $300M each).

Who else is in this 43%?

Sam Moorcroft

Forgot to add: how many niche datings sites actually make money (profit)? I would say next to none. We do. Spark does, largely because of JDate carrying their other sites. Who else?

Sure, some might make a (small) living for their owners. But, I mean more than a desk job would pay.

Mark Brooks

The quote was from the NY Times article

See here

It should be 44% of dating sites are niche dating sites. Not revenue.

Sam Moorcroft

Ah, that makes more sense:-) Nothing like reporters misquoting, eh?

90% of these niches sites won't make it, though...Their respective markets are not large enough to make them work, business-wise.


That may be if you measure it in terms of uniques, ie someone who visits 10 dating sites will be counted 10 times. Nice sites out number paid sites 20 to 1 or more. But when you look at it in terms of time spent and total visits, emails sent etc niche sites would be lucky if combined they made up more than 5-10% of the industry. Just ask around, 1 in 2 people are not members of niche sites.

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