PR NEWSWIRE -- July 28 -- The latest comScore Media Metrix numbers now rank the free dating site Plentyoffish.com as the leading dating site in both North America (U.S.A. + Canada) and the U.K.
Top 10 North American Dating Sites by Total Visits (000's)
PlentyofFish 36,825
Singlesnet 29,896
eHarmony 19,269
Match.com 18,329
Yahoo!Personals 16,365
People Media Sites 12,340
TRUE.com 10,716
SparkNetworks 9,124
Mate1.com 4,847
Humor Rainbow, Inc 3,714
comScore Media Metrix. June, 2008, age 2+ universe
Top 10 U.K. Dating Sites by Total Visits (000's)
PlentyofFish 8,052
Meetic 4,024
Match.com 2,724
Gaydar.co.uk 2,617
GirlsDateForFree 1,392
WhiteLabelDating.com 1,120
EasyDate 1,110
Smooch.com 1,102
QuickFlirt 1,054
LoopyLove 853
comScore Media Metrix. June, 2008, age 15+ universe
On Monday 14th July, the CEO and Founder Markus Frind opened up his 26th floor office in downtown Vancouver. Plentyoffish.com has hired its first six employees, the first six of a planned thirty person team that is being assembled to help roll out new advertising programs.
The full article was originally published at PR Inside, but is no longer available.
Note my response here:
http://mb.internetdatingconference.com/meetic-plunges-to-record-t2933.html
... at the iDate Message Boards.
Google Trends made that obvious a while ago.
Posted by: Marc Lesnick | Jul 30, 2008 at 12:35 AM
Good to see we're at number 6, confirming us as the biggest and best white label dating company :o)
Based on growth over the last 12 months we expect to have doubled our visits by December and be fighting with Match.com.
Gaydar is an interesting one - so many visits, I'm not sure how their revenue stacks up with visits. We expect the rollout of our mobile and SMS solution to increase visits to the websites significantly - it's worked very well for Gaydar.
Ross
Posted by: Ross Williams - WhiteLabelDating.com | Jul 30, 2008 at 03:57 AM
Isn't the number of unique users a much less misleading metric than counting the number of visits, when you're talking about who's '#1'?
Posted by: Matt Drewry | Jul 30, 2008 at 07:03 AM
Uniques is a GREAT metric. I also like visits because it shows that the unique visitors are actually active, as well. A site that does a lot of advertising will get a higher proportion of uniques and won't rank as well on visits if those users are bailing off the site quickly. Plentyoffish relies on word of mouth so will naturally get less uniques because of it. POF uniques numbers aren't propped up by advertising.
In short, both are good metrics. POF suffers under the uniques metric and is particularly strong on visits because members tend to stick around. They're not coming to the site from advertising so much as from word-of-mouth.
Here's the rankings by unique visitors for comparison.
UK - ooo's of uniques, June, 2008
POF - 704
Meetic - 666
EasyDate - 429
Match - 425
QuickFlirt - 424
North America - ooo's of uniques, June, 2008
Singlesnet - 3640
Match - 3373
Yahoo - 3333
TRUE - 3165
Plentyoffish - 2896
Posted by: Mark Brooks | Jul 30, 2008 at 08:27 AM
how do you get a hold of plentyoffish? I signed up and tried to send a message to another member with a gift, i tried to see the gift by clicking the "sent messages" but it did not show that i sent a gift with my message. Then all of a sudden my login info is gone. Can someone tell me as to why i am getting this and why i can not get ahold of a real person ?????
Posted by: [email protected] | Mar 18, 2010 at 05:21 PM