CANADIAN BUSINESS ONLINE -- Aug 5 -- People over 50 is rapidly becoming a sought-after segment and comparable to the highly profitable younger generation. LavalifePrime which launched last year has had twice as many signups as expected. In Canada, 1/3 of the population is over 50 and holds 77% of the country’s wealth. Currently only 4% of advertising dollars is spent on the segment. Selling to the set is different. The group buys more on personal feelings rather than based on what their friends are buying. Marketers shouldn’t lump the whole group together, as there are distinct subgroups, such as UBoomers and GrandBoomers. The 50plus set is increasing internet usage faster than every other group spending 33 hours a month online each month.
The full article was originally published at Canadian Business Online, but is no longer available.