RESEARCH BRIEF -- Aug 29 -- According to TV Land's "Generation BUY: A Close Look at the Boomer Consumer" study, people 40-59 spend more than three times the amount of money per month on spouses ($514) than adults under 40 ($169). With so many purchase decisions to make for the household, these buyers are an important marketing sector even when they are not the prime target. The study also found that 40 and 50-somethings are more open to new brands.
The full article was originally published at Center For Media Research, but is no longer available.
